Is writing a science or an art? That’s the question I most asked myself when I started the digital marketing journey. I’m a creative that just wants to express myself, my way. But in the business of writing, it has a formula – more like in math. Write a hook, infuse statistics, let the readers know what they’re about to read, and so on. I was super confused that I didn’t know that the rules were not written in stone. Rather, they were in chalk, on a blackboard. I figured this out and let my goal for creating that content guide me.
I wasn’t alone. Another mentee, Hanaan, had always been interested in content marketing. She had spent countless hours on YouTube, soaking up information about SEO, social media, and creating engaging content. She was determined to start her own freelance business and become a content marketing expert.
But the more she learned, the more overwhelmed she became. She struggled to apply the theories to real-life scenarios, and her content was not getting the engagement she had hoped for. She realized that learning from YouTube, Udemy, and Coursera videos alone was not enough. She needed a mentor who could guide her and give her personalized feedback. That’s when she found me – Ajanle koko!
What did I do? I just gave her tips on getting into the game, shared some gigs with her to fine-tune her writing style to what clients want, shared my tools with her, (as she couldn’t afford some research tools), and her story changed.
Hannan was able to turn her struggles into strategic business positioning. Her content became more focused, and her engagement increased dramatically. Hannan learned that having a mentor was not just about getting advice; it was about having someone who could help her develop a strategy, hold her accountable, and provide her with the support she needed to succeed.
BrainStack Academy is having a content marketing masterclass on the 20th of May, that’s in 5 days’ time. Join by registering for the live masterclass here.
Why you need a content marketing mentor
Personalized Guidance:
Unlike generic online tutorials or courses, a content marketing mentor provides you with personalized guidance tailored to your specific needs. They can assess your strengths and weaknesses, understand your goals, and offer advice and strategies that directly apply to your situation. This personalized approach accelerates your learning curve and helps you avoid common pitfalls.
Real-World Experience:
A mentor brings valuable real-world experience to the table. They have likely faced similar challenges and obstacles that you may encounter in your content marketing journey. Learning from their successes and failures can save you time and effort, as they can share practical insights, strategies, and tactics that have proven to be effective. This experience-based knowledge is invaluable in navigating the complexities of content marketing.
Networking and Connections:
A mentor often has an extensive network of industry professionals. They can introduce you to potential collaborators, clients, or industry leaders through their connections. These networking opportunities can open doors to new opportunities, partnerships, and collaborations, which can greatly enhance your career prospects in content marketing.
Accountability and Motivation:
Having a mentor provides you with a sense of accountability and motivation. They act as a guiding force, keeping you on track with your goals and providing encouragement along the way. When faced with challenges or moments of self-doubt, a mentor can offer support and reassurance, helping you stay focused and motivated to push through.
Continuous Learning and Growth:
Content marketing is an ever-evolving field, with new strategies and technologies emerging constantly. A mentor keeps you updated with industry trends and developments, ensuring that your knowledge and skills remain relevant. They can recommend resources, books, or courses that can further enhance your expertise, enabling you to stay ahead of the curve.
See, content marketing mentor is just all you need if you’ve been struggling like me and Hannan – join the prospective content marketing riders here:
